Below I have created a screencast video to teach my audience about all of the active Panhellenic chapters currently on campus at Rutgers University-New Brunswick, as well as show my audience how to register for sorority recruitment! My video covers all topics from defining what a sorority is, what chapters are available, resources you may utilize to compare and contrast the chapters, the benefits of joining a sorority, and how to begin the process of getting involved.

My video is perfect for those interested in joining a sorority on campus, or as an informational tool for parents and families to learn more about the organizations offered. As a first-year student, I was overwhelmed with the process of finding my forever home, and I wish I had a resource such as this to educate myself more, as well as explain to my family what exactly I was attempting to join.

In my video above, you will notice I used several images and a video to show my audience about what their potential sisterhood could look like.

One of the images displayed of the Rutgers hedge is actually by Tom W Sulcer, licensed under CC0 Universal Public Domain Dedication ((https://commons.wikimedia.org/wiki/Fi…).   The image was layered with other pre-approved photos, such as the image displaying Delta Gamma sorority girls showcasing their signature hand gesture. This is by Roanoke College, uploaded by Albert Herring, and licensed under the Creative Commons Attribution 2.0 Generic License ((https://commons.wikimedia.org/wiki/Fi…)

The image of the Phi Mu sorority girls smiling in pink t-shirts is also by Roanoke College, licensed under Creative Commons Attribution 2.0 (https://www.flickr.com/photos/26254305@N08/6731893681).  The image displaying the Alpha Gamma Delta chapter and their letters, is by Erik Drost, licensed under Creative Commons Attribution 2.0 Generic (https://www.flickr.com/photos/edrost88/8084400898/in/photolist-bMKMfH-8LxgAn-CiGpQ1-dqtmSq-78Kof-5AFdjH-djoEJo-bMKG6P-aqJQpp-nvVyKQ-231fNhG-22kBE67-JtrPwV-nxRGLn).

Also, the brief segment of the video I had included to showcase some Panhellenic women is currently featured on the Rutgers OFSA youtube channel, and can be found at https://www.youtube.com/watch?v=F-eGzj5TwMo.

I expect users to find my video while they are on Youtube researching about sorority life in general, or more specifically looking up information about Rutgers Greek life. I expect the audience who stumbles upon my video would be very similar to myself because according to Wolf’s article “DIY Videos on YouTube: Identity and possibility in the age of algorithms,” “homophily plays a role in how individuals assess the credibility and utility of user-generated content.” Basically, this would mean users would assess if they could relate to my concept, sorority recruitment, and perceive that I am knowledgable and similar enough to themselves to able to help them, without coming across as intimidating. Also due to personalized algorithms for each user even though “many individuals are unaware that their online experiences are algorithmically curated,” my audience may believe they found my video themselves, but they actually may have subtly been suggested the video to watch. I believe my audience will find my video worth watching because videos allow “participants to configure who they are, who they might be, and who they want to be,” and my video is perfect to allow individuals to learn about Panhellenic chapters, imagine themselves in that role of a sorority sister, and then  register!